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Simple Marketing Tips to Grow Your Business (Start with Facebook, Google, and More)

Marketing your business doesn’t have to be complicated or expensive.

Whether you’re a solo entrepreneur, service provider, or small business owner, there are simple strategies you can implement today to start growing online.
In this guide, we’ll break down easy marketing tips and how to set up essential tools like Facebook Ads Manager, Google Business Profile, and more.

1. Set Up Your Online Presence the Right Way

Before you advertise, make sure people can find you. Here’s where you need to create profiles:

Google Business Profile

  • Show up in Google Maps and local searches

  • Go to google.com/business

  • Add your business name, address, phone, hours, and services

  • Add photos and reviews to build trust

Facebook Business Page

  • Go to facebook.com/pages/create

  • Choose “Business or Brand”

  • Fill in your name, logo, description, and contact info

  • Post a few photos or videos to start

Instagram Business Account

  • Create or convert an Instagram account into a business profile

  • Link it to your Facebook Page

  • Start posting short form videos and visual content

LinkedIn Page (if B2B)

2. Create a Facebook Ads Manager Account

If you want to run Facebook or Instagram ads, you’ll need Facebook Ads Manager.

🛠 How to Set It Up:

  1. Go to business.facebook.com

  2. Click “Create Account”

  3. Name your business and enter your details

  4. Create or link your Facebook Page

  5. Set up your Ad Account, Pixel, and Payment Method

Once you’re set up, you can start running simple lead generation or traffic campaigns targeting your ideal audience.

3. Use Simple Funnel Tools to Capture Leads

To turn traffic into customers, use tools like:

  • Mailchimp or MailerLite to collect emails

  • Calendly to allow clients to book a call

  • Lead capture funnels with tools like ClickFunnels, Systeme.io, or GoHighLevel

Make sure your funnel has:

  • A compelling headline

  • A clear offer or lead magnet (freebie, checklist, etc.)

  • A call-to-action (CTA) to book or subscribe

4. Post Consistently and Add Value

Marketing is about building trust. Here are simple ideas to post weekly:

  • Tips relevant to your niche

  • Behind-the-scenes content

  • Case studies or client wins

  • Video Q&As or tutorials

  • Short success stories

5. Start Small with Paid Ads

If you’re just getting started with paid ads:

  • Run a Facebook Lead Generation campaign with a small budget ($5–10/day)

  • Target a specific location, age group, or interest

  • Use simple creative: clear headline + benefit + call-to-action

Once you test a few ads, double down on the ones that bring in results.

Final Thoughts: Start Simple, Stay Consistent

You don’t need a big budget or fancy tools to start marketing your business online. By setting up basic profiles, using tools like Facebook Ads Manager, and posting regularly, you’ll build awareness and attract new clients over time.

📌 Want Help Setting Up Your Funnel or Ads?

At ScaleviaMedia, we help small businesses generate qualified leads using simple, scalable marketing systems.

👉 Book a free consultation and let’s build a growth strategy that fits your goals.